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With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.
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If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.
+Defining the Casino Affiliate
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Within this content, the affiliate places unique, trackable links that direct the reader to the casino's registration page.
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This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.
+It is a completely performance-based marketing structureAffiliates assume the cost of building websites and driving SEO trafficBoth parties benefit: the casino gets players, the affiliate gets paid
+Understanding Revenue Share (RevShare)
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Under a RevShare agreement, the [casino](http://spnewstv.com/@harlandarby294?page=about) pays the affiliate a percentage of the net losses generated by the referred player.
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As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.
+Understanding CPA Affiliate Deals
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For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.
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This model is preferred by affiliates who need immediate cash flow rather than waiting for long-term player losses.
+StructureLong-Term PotentialImmediate Cash FlowHybrid (CPA + RevShare)ExcellentGoodPure RevShareMassiveVery Poor
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While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.
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